Archive for: June, 2023

Sales Letters Through Direct Marketing Are the Key to Every Successful Business

Jun 22 2023 Published by admin under Uncategorized

This article will show you the importance of direct marketing through sales letters. If you have any kind of small business you will want to keep reading to find out the top 5 benefits for using sales letters.

Here are the top 5 reasons why sales letters are one of the best ways you can improve your sales in your small business:

1. You are having a conversation with the prospect, just one person at a time. This is the closest you can come to face-to-face selling without having to be there. If you can get yourself in a position where your prospect is reading your letter, you have their full attention for a few minutes and can now begin the selling process.

2. A sales letter is personal. It’s not just a generic ad that someone will skip over in a magazine. A sales letter will give the prospect some valuable information and will help guide them towards a solution for their problem.

3. You can pin-point a target market with different versions of the same letter depending upon who you are talking to. You can modify your sales letter to fit different niche markets. All you have to do is change a few words and you can multiply your efforts by focusing your product or service on very specific niches.

4. Sales letters help move your customers to take action. Sales letters coax people out of the house and into your business, by offering something in each letter that you can use to promote your product and get people to move, such as a limited time discount. Every letter you send out should create some kind of action in the prospect.

5. You can’t change the channel or click off a web page with direct mail. If your customers have opened you letter, then you have entered into their lives. The letter may sit on a table for a few days, go up on a bulletin board as a reminder, or many other ways. Of course your prospect won’t keep your letter forever, but if you create it correctly, you can give a resource that will make it hard for people to get rid of immediately.

Joshua Black is an on-line infopreneur, marketing consultant, copywriter and educator dedicated to helping the bootstrapping small business owner succeed.

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Building Friendships With Direct Mail

Jun 22 2023 Published by admin under Uncategorized

Now that you’re building your list of customers effectively, what do you do with this valuable information?

Don’t sell them, whatever you do!

When you gather this information, in the back of their minds they are just a little bit worried. This customer list is to build relationships, not to up sell them! Don’t confirm that suspicion by trying to sell to them. (This is one sure way to turn your customer off.)

Begin a proactive step in building relationships with your customers. You are gathering data so that you can send them direct mail pieces, call them on the phone and even email them. Here are at least three avenues of contact to use. You may even have their anniversary date or some other personal information. If done with the attitude of “caring for your customer”, all of these can be used effectively.

People are so sick of being sold!! It is estimated that the average person gets 3000 marketing messages shoved at them each and every day. This makes your potential customers jaded and savvy. If you try to sell them with your interest at heart they will know it an respond negatively.

You need to get to know them, and the best way to get to know them is to let them get to know you. Send them Information about you that is important to them. If you care about your customers in a more substantial way than just because they can buy from you , they will sense this too and be very loyal to you. This one fact is what separates the amateurs from the pros in business marketing. the real challenge in this area comes in the change of mindset. You see, you can’t fake it. If you still believe in your heart that people are just customers, here to put money in your hand, they will always sense that. As a professional business person it is vital to your business to put the interests and concerns of your customer ahead of your, when you do that business will flourish.

What is one tool that can be used to show your customers that you care about them?

Let’s start with direct mail, which has actually gained some credibility in recent years. With more modern and cheaper methods of contact, people are getting less junk mail so when your message comes to their mailbox. If done right, your direct mail will have a huge impact. You can have meaningful contact with your treasured customer for as little as $2 or $3 per person. Imagine the loyalty that is built with an anniversary card sent by you to your customer! When you consider the Lifetime Value of that customer, it’s a pittance to invest.

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Exploring the Online Designer Menswear Market With the Search Engines

Jun 22 2023 Published by admin under Uncategorized

The online designer menswear market is said to be the place to head nowadays, whenever searching for any type branded men’s clothing. To find out the truthfulness of this statement, we set out exploring the online designer menswear market; to find out just exactly what it has to offer, and whether it really matches the publicity it has been receiving since shopping for clothing online came to be accepted into the mainstream at the beginning of this decade.

To get started in our exploration of the online branded menswear market, we entered a Google search on the simple search phrase ‘menswear’ – which is the equivalent of entering into the ‘market gate’ in a traditional brick and mortar market shopping expedition.

The Google search on menswear, however, yielded 4 million plus ‘hits’ as Internet search results are also referred to as, and this was clearly more than we could cope with; because if we were to explore what each of the four million plus hits gave, it could probably take a lifetime doing so. To be sure, not all the 4 million plus hits given by the search on menswear was directing to a store dealing in such clothing, as some were ‘information hits’ – directing to sites that were offering information on how to go about shopping for menswear, the different categories of menswear, the evolution of menswear (from when men wore tunics to today’s designer jeans age) and so on. Still, even after making provisions for these ‘information links’ the hits yielded by the search on menswear were still overwhelming.

As we came to realize later, is that when you are overwhelmed by the results an Internet search reveals, what you are supposed to do is to ‘narrow’ it down; but using more specialized searching words. In our case, seeing that trying to shop with the simple term ‘menswear’ was giving overwhelming results, we decided to narrow down our search to a specific menswear label, Lyle and Scott. Even doing this, however, still resulted in 2 million plus hits, clearly more than we could cope with individually, but at least much more focused.

Unlike the results returned by a general search on ‘menswear’ most of the results returned by the Lyle and Scott search were direct hits to stores running Lyle and Scott sale offers; stores it would have taken ages to get to if we were to attempt to peruse through the results that the general ‘menswear’ search gave till we came to them (if we ever did, that is). Narrowing the search further with just a single extra word – to say Lyle and Scott sale – would have given even more specialized results, in this case those of the specific stores not only stocking Lyle and Scott, but also running a sale on it.

To avoid falling into conclusion that the observations we were making were specific to Lyle and Scott only, we decided to try a different designer clothing brand, this time Fila Vintage; and this too, tended to direct us to sites running one or another Fila Vintage sale, with the specialized search for Fila Vintage sale giving even more specialized results on sites running such sales.

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Affiliate Marketing – Some Useful Affiliate Marketing Knowledge

Jun 22 2023 Published by admin under Uncategorized

Advice relating to affiliate marketing can be found on literally tens of thousands of blog sites. Just how serious you are to improve at this aspect of marketing it will be decided by the sort of information you try to find. Always remember, time is precious, in the same way as your efforts, both of which will profit by applying the primary rule of identifying which advice will be profitable to your business. As soon as you accomplish this, you will find a worthwhile internet site that will invariably guide you in selling correctly and update your knowledge so that your ability is continually getting better which will obviously increase revenue.

Just what advice are you supposed to be seeking?

1. Advice on studying: There is always something changing with web marketing so any ideas you have will also have to be adaptable, it doesn’t matter if you are engaged on your solo or have linked up with an associate program. A professional website will offer you angles and must-knows that will enhance the methods you are using for marketing as well as the plans you have in place. Neglecting to regularly determine the effectiveness of any campaign you are running means you will never know how how good it is and this is where teaching courses really come into their own.

2. Plans: Affiliate marketers are constantly on the hunt for other techniques in advertising their product. Any decent website will provide you with tips on the latest trends and strategies that will help boost website traffic and the reaction to your website.

3. Remain a convincing source: Steer clear of some traffic systems that might make you appear needy and like an amateur. Your members belief in you is essential for your long term success and by adopting|following|embracing|sticking with] those techniques observed before, this is more likely to occur as they will trust your grounds for promoting any particular product or service. If you maintain your direction and supply a sound service, it will help you retain your members for many years to come as both you and your internet site become a dependable source of information for them to use.

4. Lots of strong content: This is what you are what you should be looking for from the site you are using as a the main source of information for your own business enterprise – one that will show you when you do things the right way and not only where you are doing it incorrectly! It may take a little while to reach – when you reach a particular stage you could discover this website you have been employing can point towards other directions you haven’t yet looked into like SEO techniques and other other ways to use networks.

There is helpful affiliate marketing information you can feel comfortable with, using at various informative websites which will lead you in the right direction on how to sell effectively. Often affiliates will still enjoy an income from their efforts even when they are on vacation, but this usually means hard work in the early days of the project so there isn’t a problem leaving it to run on it’s own for short periods of time. Often it takes quite a while to become a professional affiliate but lessons can be taken from from experts who have a huge amount of knowledge within this subject. Your marketplace will certainly notice and have faith in you for your past performance.

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Marketing CPA Offers – Its Dark Side Revealed

Jun 22 2023 Published by admin under Uncategorized

It is true that you can make a lot of money by marketing CPA offers but what many internet marketers fail to realize is that CPA marketing also has a dark side which is masked until you get deep enough into the game to realize it. To help you understand easier, let me first discuss the CPA relationship.

The three main groups that make up the CPA industry are the advertisers, the CPA networks and the affiliates. There is no formal organization that governs and controls this industry. The advertisers are the owners of the CPA offers. They pay CPA networks to host their offers for them, so that they would reach the public easily and more effectively. CPA networks, on the other hand, are companies that host the said CPA offers and have their affiliates promote them. You can think of CPA networks as the middlemen between the advertisers and the affiliates. Meanwhile, the task of the CPA affiliates is to direct targeted traffic towards the offers and for every lead they can generate, they will get a commission. Note that no matter how industrious the affiliates are in marketing CPA offers, they will not get a cent if they cannot generate a lead. Leads are generated whenever a customer accomplishes and submits a form for a program download or an email subscription.

The bad thing about the CPA industry is that these people involved could be unbelievably unethical. When at least of these three groups attempt to cheat another, problems come in. On the internet, you will see a lot of forums and discussion groups wherein affiliates teach other affiliates some ways of cheating leads out of the advertisers and CPA networks. There are numerous ways of tricking customers into downloading or subscribing to CPA offers that are not only deceitful, but could also be against the law. Any CPA affiliate that attempts to cheat a CPA network out of leads could get blacklisted in the entire CPA industry.

There is a platform called Direct Track that makes it possible for all the CPA networks that use their system to see who the blacklisted members are. Thus, if you get banned from a CPA network running on Direct Track, you may have to forget all about marketing CPA offers and pursue another career as the chances of getting accepted in another network would be very slim. Some networks, on the other hand, cheat their affiliates by setting up landing pages that are very similar and then directly competing with them. Some advertisers cheat CPA networks by refusing to pay them even if leads were generated for their offers, on the grounds that they did were not satisfied with the lead quality. If this happens, the affiliates also do not get paid. This is the reason why as an affiliate, you must protect your landing pages and research which CPA networks are the most reliable. You must go for those who are genuinely concerned for your interests, wants to help you succeed in business, and not focused more on how much money you can make for them.

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Many Airlines Are Optimistic About the Development Prospects of China’s Aviation Market

Jun 22 2023 Published by admin under Uncategorized

Many domestic and foreign airlines are optimistic about the development prospects of Chinese aviation market, and the constant additional routes and flights to the layout of Chinese aviation market. Among them, the U.S. Delta Airlines officially opened the direct flights from Shanghai to Detroit.

It is reported that affected by the financial crisis and high aviation fuel prices and other factors, the international aviation market had a poor operation in 2008. However, there are still some airlines pay attention to Chinese aviation market and increase flights to China.

The U.S. Delta Airlines officially opened direct flights from Shanghai to Detroit. This is the second newly opened international flights in March in 2009, which is only after the U.S. Continental Airlines opened direct flights from Shanghai to New York. The U.S. Delta Airlines select a Boeing 747-400 airliner which can accommodate more than 400 people to perform this task, which show its confidence of the Chinese aviation market.

The financial crisis has brought a lot of bad effect on some countries’ economy, while at the same time it also has brought some opportunities to some other countries.

The opportunity existed under the crisis, which is the experience I learned in China. In addition, this is the reason we think it is a good time to open a direct flight from Shanghai to Detroit.

In addition, on China Civil Aviation’s website, many domestic airlines apply to open international flights. According to incomplete statistics, domestic airlines apply to open the international cargo flights have exceeded 20 since 2009.

Some airlines also apply to expand business scope to Hong kong and Macso, as well as international aviation business. Spring Airlines have apply to open domestic flights to Hong Kong and Macao, and also apply to open international flights to Japan and Korea.

It is reported that a number of airlines of Kenya, Egypt, Mauritius, Spain and other countries are all plan to open flights to China in the latter half of 2009 year.

With the continued economic development of China, China Civil Aviation will achieve a total of more than 140 billion ton-km by 2020 year, the passenger transport volume will exceed 700 million passengers. It must be acknowledged that there are some difficulties in China’s civil aviation market, but they are temporary. As long as Chinese people have confidence and take appropriate measures, China Civil Aviation will usher in greater development. It will make new contributions to China’s economy and social development.

Now, China plays a more and more important role in the world. More and more people come to China to do business or have a trip. They all think China will have a bright future in the world in several years later.

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Affiliate Marketing Basics Explained

Jun 22 2023 Published by admin under Uncategorized

Affiliate marketing is probably one of the easiest way to make money on the internet. You are basically acting as a commission only sales person on behalf of a company, and when you achieve a sale on their behalf you are paid a percentage of that sale. Depending on the type of product, and the program you are promoting, this will be anywhere from 5% right up to 75%.

When you join any affiliate program you will be given a link to promote. Your job is basically to send traffic, or visitors to that link. Anyone that completes the action required, be it a sale or completing a form or registering with a service, will result in you gaining your commission payment.

What makes the affiliate model so great for the complete beginner is that you do not need your own product and do not need to deal directly with the customer in any way, as order fulfillment and any customer service tasks are dealt with by the merchant you are representing. Often you do not even need your own website, as you can send traffic in many cases directly to the merchants website. This is called direct linking and is by far the easiest way to start.

As you progress however the best way to grow and build a business is to send the traffic to your own website, and from there to the merchants site. This will also allows you to possibly capture more details about the people you are sending to the merchant. Including their e mail address, and by doing this build a mailing list. This will give you the advantage of being able to send them follow up messages, and also allow you to pitch related products to them.

However assuming you are just starting in the affiliate marketing world, by using direct linking to a merchant web page, there is no reason why you couldn’t be up an running within a few hours. It’s just a matter of registering with an affiliate program and getting your link to promote.

Finding affiliate programs you can promote is very easy. You can go to almost any company website scroll down their homepage and find a link that says something like affiliates or partners or make money, this will be a link to their program, most will have one. Alternatively join an affiliate network like commission junction or ClickBank, there you will find thousands of companies or products to promote. Commission junction being mostly physical products or services and ClickBank being mostly digitally delivered informational products and software. Both these networks are great places to start looking.

There is much more to learn, but these are the basics of affiliate marketing. There is no shortage of advice available on the subject. Including books, websites and internet forums, all of which can help you to expand your knowledge and make a success of your online business. Give it a try and start looking forward to spending your first commission check.

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Find Work From Home – Affiliate Marketing Programs

Jun 22 2023 Published by admin under Uncategorized

If you are interested in setting up your own home-based Internet business, affiliate marketing programs are a great opportunity to make money. Companies pay well for referrals to their websites. These payments can be either pay per click, or sales commission.

Pay-per-click (PPC) pays a set amount of money for each lead that clicks your link to the affiliate’s website which is tracked using your affiliate code. Leads which turn into sales or affiliate sign-ups can also be paid a commission percentage.

These companies usually offer a variety of methods to advertise their websites, products, and services. One of the most common is the click link, sent in a text or e-mail, in which the lead clicks the link and is directed to the company’s website. Some companies offer banner or text ads which can be placed directly on your website and are a good way to advertise and get leads to click and be directed to the company’s website. Each time a link is clicked, you get paid. Some companies will pay you a percentage if the lead converts to a hard sale.

One of the challenges is finding good affiliate marketing programs and setting up a marketing system to generate leads. The only way to make money is to generate hundreds of thousand of leads. This is not impossible to do, but it does take a great deal of initial hard work and internet marketing strategies. There are companies who provide these services to you for a fee. They have created a system for lead generation, a marketing system, and usually a turnkey management database. Some of these programs actually work and are worth the investment, however, you can do this yourself without paying the middle man, but as I said earlier, it does take a great deal of work during the initial stages to set up. Once your system is established, it will become automatic and will begin to generate revenue for you.

Additionally, in order to make this work, you MUST learn how to market. There is a formula to Internet/Attraction marketing and you have to put in the time and research to stay abreast of new developments, websites, social media sites and blogs. You have to stay current on all of the latest Internet trends and move with them or you will miss your window of opportunity.

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Free Marketing Hints For Small Business Owners – Volume 2

Jun 22 2023 Published by admin under Uncategorized

In Volume 1 of Free Marketing Hints for Small Business Owners I wrote that marketing is about understanding your customers’ needs and putting together and implementing a plan that encompasses those needs, how to satisfy them and help you build your business. The following represents a further list of marketing ideas for you to use to better understand customer needs and ways to satisfy those needs. Like Volume 1, they have been compiled from various sources and are not listed in any particular order. It’s what will work for you that counts and remember again the top 5 “rules” of marketing:

- Never let a day pass without engaging in at least one marketing activity.
- Customers buy for their reasons not yours. Find out their reasons to buy what you’re selling!
- Focus all marketing materials on “what’s in it” for the customer.
- No one has ever found success by doing nothing.
- Hire a Business Coach

Offer An On-line Newsletter: An on-line newsletter via email is an effective low cost way to give value to people, share your knowledge, spotlight your expertise and promote your business. Don’t expect immediate return on your investment. What you can expect is that people will get to know who you are and may eventually use your services. Be sure to ask first if they want to subscribe.

Write A Book: A book is one of the best ways to increase your visibility and credibility. You don’t have to write a 500 page text to be an author. You can start by writing about your experience or expertise, or something you are passionate about. Self publishing a small, informative booklet is a simple way to get started. Make sure that you include your contact information in the book so readers easily know how to reach you.

Fill Your Website With New Content: Glossing over all of the complicated Search Engine Optimization guidelines, Google broadly rewards websites that consistently do two things: keep the content up-to-date, and add new content regularly. You don’t need lots of specialist knowledge about search engine marketing. Just keep adding new pages with fresh content. Make a commitment to adding one new page a week and you will be surprised by how much extra traffic you get after a few months.

Create A Mastermind Group: Meet with 3-5 friends or colleagues on a regular basis to discuss each of your goals, plans and dreams. When a group of people come together, new ideas are created that might not have been discovered alone. Together you will brainstorm new ways to market yourselves and also hold each other accountable. Everyone wins in a mastermind group!

Host A Fundraising Event: This is a way to give back even more to your community and meet some wonderful people at the same time. You could organize a race, a workshop, a raffle…just about anything you can think of to raise money for a good cause. You not only give back, but you also create more awareness about your company. Givers gain!

Send Press Releases To The Media: A press release is a great way to get an interview with the print, radio and TV media. Make sure your press release follows the proper format (e-mail me if you need help). Follow up with phone calls and ask if your press release was received and if you can answer any questions. Stay in touch with editors or reporters and let them know that you are a resource if they ever need information related to your expertise.

Model A Great Life: A healthy, balanced, successful life is extremely attractive! Be an example of someone who is living a great life. Surround yourself with delightful, challenging and exciting people. Notice where you can improve areas of your life, such as relationships, fitness, playtime, finances, and your personal integrity. Then hire a coach like me to support you in taking action! If you “walk your talk,” people will notice and you will begin to attract new clients with ease.

Form “Combo” Alliances: Form an alliance with your suppliers, colleagues or even your competitors to offer a “combo” package that neither of you could offer alone. This way you will share the marketing expenses. Attorneys and accountants can offer compelling packages. For example: A life coach might form an alliance with a gym, weight-loss or stop-smoking program.

Blog: If you can’t think of articles to write for your website, why not blog. It’s a simple way to get relevant content onto your site. A good blog can help to brand you and your business as experts in the field. Much of the most popular blogging technology, such as Blogger or WordPress is free.

Get On YouTube: The video website gets a huge amount of traffic… and best of all, it’s easy and free to get on! Getting noticed on YouTube is often more about creative ideas and executing them well than just spending money. And don’t forget too that the medium is the message and YouTube is hot! Remember to put the video on your own website.

Seek And Use Testimonials: People feel more confident reading about other customers who have had a good experience. Keep testimonials focused on specific results, always get permission to use them and always use the name, company and website of those giving you testimonials.

Give A Guarantee: If you truly believe in your product or service, guarantee it. Offer money back if they’re not 100% satisfied. Yes, a few people will abuse your guarantee, but you’ll attract more business in the first place.

Cross Promote Products and Services: What else could your customers buy from you? Once they have bought from you once, they are in a relationship with you, and are much more likely to buy something else.

Do What The Others Can’t or Won’t: Analyze your competitors and pick the things you think customers demand but no-one delivers. They will probably be hard to execute, but should be worthwhile (and it’s because they’re hard that no-one does them). Talk to customers to find out what they really want.

Sell Gift Cards/Certificates: Everyone loves picking their own gift; if you sell products to consumers make sure you do this. You win with increased cash flow, increased business and heck, you even win if they’re not redeemed (and many aren’t).

Give Your Knowledge Away: The stuff you “just know” in your business is potentially valuable information to others. With the exception of trade secrets specific to your company, freely give knowledge away. Write articles on your website or approach content marketing websites. Tell people exactly how you will help them and don’t be afraid to reveal tools of the trade. Only a handful will steal that knowledge and try to do it themselves, and they’ll never do it as well as you. Education marketing is powerful

Be Seen As The Expert: Offer advice – in person, through your

website, and/or media appearances. Become known as the go-to person for your industry or expertise. Do that by giving free information and controversial statements. If you were saying the same as everyone else why would we listen to you? Be easy to talk to, simple to understand and reachable.

Sponsor A Community Team Charity Or Special Event. Sponsoring is friendlier than advertising. When you advertise we know you are trying to sell us something. When you sponsor a group, cause or event we like – then we are more likely to like you. And we would rather do business with those we like.

Associate With Winners: Be seen and known by successful people and companies. We judge you by who you associate with. If you want to be successful – hang around successful people. Why? Because you will learn from them, they might inspire you, and others will associate you with successful people. You need your game focused on winning – not losing.

Study Your Competition: Know and respect their strengths and weaknesses. Then position yourself to be completely different. Don’t go head to head. Avoid price wars. And stay in touch. John F. Kennedy said, “Keep your friends close and your enemies closer.”

Exceed Expectations: Always under promise and over deliver. Don’t promise what you might not be able to do. That would make you a liar. Is that the way you want to be known? The temptation is to promise too much. Be realistic – then deliver just a little more.

Build, Maintain And Use An Accurate Database: Know who your customers are. Look for patterns and anticipate their need. CRM, database management – whatever you call it – the bottom line is knowing about your customers. Who they are, what they do and when. Use a good computerized customer database system. Use it to track what happened and help you plan the next steps.

Make It Personal: Learn personal information about your customers.

Their sports, hobbies, interest, values and dislikes. How do you feel when you walk into your favorite restaurant the maitre d’ calls you by name, escorts you to your favorite table and brings you your favorite drink? Imagine making your customers feel that good.

Run A Mail-Drop Campaign: Mail-drops can be a very effective and economical way to reach potential customers. You can run your own mail-drop campaign or get a professional company to do it for you although it can be more expensive. Believe it or not, a good response is 2-3 per cent from a direct mail campaign (that’s 20-30 responses per thousand). Typically it costs about $10 per 100 pieces through Canada Post plus the cost of your mailer

Exhibit At Shows: Whether you’re selling a product directly or building awareness of your business getting a booth at a fair/trade show attended by your target market is often a good return on investment. Get face to face with your prospects, plan it well, collect leads and follow them up!!

If you are like most entrepreneurs and small business owners you have a limited marketing budget. That’s where an experienced business coach can help, working with you to create a balanced marketing plan with a series of action steps that will help you meet your goals and without spending a fortune.

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Three Direct Benefits of Effective Article Marketing

Jun 22 2023 Published by admin under Uncategorized

Article marketing is one of the single most powerful tools on the Internet to build your search engine marketing efforts up. It allows you to effectively reach your customers, build trust, develop expertise, and most of all get traffic. However, there are some newcomers to the Internet Marketing biz that still don’t understand everything that article marketing can do for your business. So, it’s good to take a look and see exactly what benefits this unique, highly effective marketing method can provide:

Becoming an Expert

One of the hardest things on the Internet to do is to build trust and show that your product or service is worthy of your visitor’s money. The easiest way to do this though is to share information that they need. You provide something of value and they don’t have to pay any money for it. It works out positively for everyone in the end. The key here is to write something beyond the normal fluff articles that litter the Ezines and directories – write content that people will actually be interested in reading and that they can learn from.

Developing Back Links

The primary reason most people use articles for marketing is to build backlinks. Sites like EzineArticles are highly effective in creating backlinks to your website. However, for those backlinks to be of value, you need to ensure that your article is well written, highly informative (to keep it high in search rankings) and that you optimize it effectively for keywords.

Direct Traffic

Finally, there is the direct traffic you can get from an article directory when you write a good article. Some people are happy to submit cheap, short articles every day for months to get a bulk effect, but if you spend an hour or two and write a stupendous article of high value to your readers, you may get anywhere from 100 to 1000 page views. Ideally, you should be able to convert as many as 40% of those visitors into clicks back to your website. Right there, a single article that took an hour to write could garner you upwards of 400 highly targeted clicks. Have any idea how much those clicks might cost via PPC? This is where the true value of article marketing comes into play.

Ultimately, article marketing is one of the single most valuable tools any marketer has at their hands to boost their online profile and to get traffic to their site. If you’re serious about SEO and getting a well optimized site, you need to participate in article marketing with everyone else. You’ll be dumbfounded at how effective it can be.

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