This article will show you the importance of direct marketing through sales letters. If you have any kind of small business you will want to keep reading to find out the top 5 benefits for using sales letters.
Here are the top 5 reasons why sales letters are one of the best ways you can improve your sales in your small business:
1. You are having a conversation with the prospect, just one person at a time. This is the closest you can come to face-to-face selling without having to be there. If you can get yourself in a position where your prospect is reading your letter, you have their full attention for a few minutes and can now begin the selling process.
2. A sales letter is personal. It’s not just a generic ad that someone will skip over in a magazine. A sales letter will give the prospect some valuable information and will help guide them towards a solution for their problem.
3. You can pin-point a target market with different versions of the same letter depending upon who you are talking to. You can modify your sales letter to fit different niche markets. All you have to do is change a few words and you can multiply your efforts by focusing your product or service on very specific niches.
4. Sales letters help move your customers to take action. Sales letters coax people out of the house and into your business, by offering something in each letter that you can use to promote your product and get people to move, such as a limited time discount. Every letter you send out should create some kind of action in the prospect.
5. You can’t change the channel or click off a web page with direct mail. If your customers have opened you letter, then you have entered into their lives. The letter may sit on a table for a few days, go up on a bulletin board as a reminder, or many other ways. Of course your prospect won’t keep your letter forever, but if you create it correctly, you can give a resource that will make it hard for people to get rid of immediately.
Joshua Black is an on-line infopreneur, marketing consultant, copywriter and educator dedicated to helping the bootstrapping small business owner succeed.